Fox Creative: Web Development, Graphic Design, Printing & Search Engine Optimisation Company in Melbourne

Corporate Identity

Making your corporate identity work for you:
Whether you require corporate identity design for a home based business, SME, community group, or large corporation, the most important part is making the identity work for you and not against you. The first question is, what defines a corporate identity?

Corporate Identity is like a big jigsaw puzzle with the pieces representing insider and outsider views of the business. At the very least, your identity should say something distinctive about your business and be memorable. At best, a well designed corporate image will allow customers and associated people to develop a deep familiarity with the business over time. A familiarity that builds loyalty.

When we undertake a corporate identity design project we consider both your primary customers and your secondary markets. Your secondary markets may include:

  • Staff plus family and friends
  • Suppliers
  • Competitors
  • Users of your products and services
  • Community and environmental groups

Please check our portfolio to view samples or contact us about your corporate identity design requirement.


Fox Creative: Web Development, Graphic Design, Printing & Search Engine Optimisation Company in Melbourne